FICO is helping several major US retailers lead the industry into the new era of integrated multichannel 1-to-1 marketing. These retailers are the first to generate individualized offers from precise analytic recommendations that pinpoint not only which specific products customers are most likely to buy, but when they are most likely to make the purchase. The new methods not only benefit consumers through greater promotional relevance and redemption convenience, they are also transforming the industry in ways that are enormously advantageous for retailers and suppliers.

This whitepaper:

• Examines how top retailers are gaining more value from their unique transactional data using advanced predictive analytics.
• Explains the central role of optimization in balancing customer-level predictions with business objectives.
• Discusses how to accelerate time-to-ROI by using rules management to rapidly deploy and coordinate relevant offers across multiple channels.

For a copy of this whitepaper email:  info@lanactech.com – please include your name, company and phone number to receive in a PDF format.