In July 2009, more than 1,400 business technology professionals weighed in on their Windows 7 deployment plans. At the time, we saw a general feeling of discontent with Microsoft’s direction, laced with an undercurrent of malice. A vocal minority gave us an earful about Vista’s failure in the enterprise, but what really fanned the flames was XP’s impending end of life. One respondent, in an interesting-albeit somewhat maudlin-analogy, compared XP’s demise with forcing your perfectly healthy 10-year-old Labrador retriever into a doggy nursing home. Such compelling philosophical arguments aside, most CIOs and IT staffers expressed serious skepticism that Windows 7 would deliver real business value.

What a difference a few months can make.

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FICO is helping several major US retailers lead the industry into the new era of integrated multichannel 1-to-1 marketing. These retailers are the first to generate individualized offers from precise analytic recommendations that pinpoint not only which specific products customers are most likely to buy, but when they are most likely to make the purchase. The new methods not only benefit consumers through greater promotional relevance and redemption convenience, they are also transforming the industry in ways that are enormously advantageous for retailers and suppliers.

This whitepaper:

• Examines how top retailers are gaining more value from their unique transactional data using advanced predictive analytics.
• Explains the central role of optimization in balancing customer-level predictions with business objectives.
• Discusses how to accelerate time-to-ROI by using rules management to rapidly deploy and coordinate relevant offers across multiple channels.

For a copy of this whitepaper email:  info@lanactech.com – please include your name, company and phone number to receive in a PDF format.